Fresh leads
New businesses and permits in your zips. Address, dollar figure, and why you should care. Not the same names that already filled out a form on three other sites.
Independent insurance agents · Des Moines metro
Monday’s briefing, already stacked.
Every Monday: hot leads in your zips worth a call, what named agencies are doing on reviews, ads, and Google, and one highly strategic play.
You’ll find out about all of it. Eventually. Usually from the client who left.
Or you hear it from us on Monday — not next Friday.
What’s inside each week
The Monday briefing, in plain words.
Named agencies, hot leads, and one highly strategic play — not a dump of rows.
Competitor watch
Ads they launched, pages they added, holes in how they pick up the phone.
Reviews
Yours and theirs. The bad ones, unanswered, and what to do with them.
Hiring at rival agencies
Help-wanted posts that mean an agency is short-staffed — and maybe dropping balls.
How you rank up
How you rank next to your immediate competition: who shows up on Google, reviews, whether your rank is moving up or down, how fast you answer.
Google rankings
Where you show up in your zips for the searches that actually write business.
The weekly play
One highly strategic play to run, optimized from the information we gathered for your business. Not a list of twelve.
Ways we can help
After-hours answering, review replies, follow-up, and getting back accounts that left. Offered from that week’s data — not another monthly briefing.
Week of Aug 24–30, 2026
Three real, hot leads from that week.
Real public records. Real names, real addresses, real dollar figures.
Graham Collision — body-shop addition
PERMIT · $1.2M
A $1.2 million body-shop addition. Builders’ risk, GL, and inland marine for the contractor — and a garagekeepers conversation with the shop. Two policies, one address.
Drake Head Start — tenant remodel
PERMIT · $700K
A $700,000 remodel of an existing tenant space. Childcare / Head Start is not a vanilla office BOP — professional liability and abuse coverage belong in the first conversation.
1116 E Seneca Ave — multi-family fire restoration
ISSUED FRI 8/28
$440,685 fire-damage restoration. Rebuild after a fire is when the incumbent carrier is already in claims. Building, ordinance-or-law, contractors, and a vacancy talk if units are empty.
What the rest of a week looks like Sample week
Named agencies, a score, and one highly strategic play.
Sample week — not this Monday’s numbers. These agencies are made up so you can see the rest of the briefing. The three leads above are the real ones.
Competitor activity
A
Northridge Agency ★☆☆☆☆
Two 1–2 star reviews this week, both about phones
“Third call this week, nobody picks up. Went with someone else.”
A
Northridge Agency
Put their prices on the website Wednesday · 3 new video ads live
L
Prairie West ★★★★★
Extended Saturday hours to 2pm — first among the agencies around you
I
Riverbend Agency
New contractor liability page — targets your Ridgeline lead
Hiring at rival agencies
3
Northridge is short-staffed
3 openings in 11 days — 2 commercial CSR, 1 account manager. Paired with this week’s reviews, their service is visibly breaking.
How you rank up
82
↑
#3 of 11 — up from #5
Your hole is how fast you answer. You reply to 4 out of 10 reviews; Prairie West replies to almost all of them, and added 11 in 90 days to your 3.
Google rankings
You
commercial insurance clive
Northridge is #1
2↑1
business insurance west des moines
Riverbend is #1
4↓1
contractor insurance des moines
Riverbend is #1
7—
The weekly play
Run this week
Take Northridge’s commercial book while their service is broken.
Their reviews say phones go unanswered. Their job board says they’re hiring two CSRs to fix it. Both are true right now and neither will be in ninety days.
Pull your commercial accounts inside their zip and run a coverage review — not a price pitch. Lead with “my direct line and a same-day callback.” They can match a price. They cannot staff a promise this quarter.
Start with Ridgeline Fabrication — Northridge’s new contractor page means they’re working the same lead.
This opening lasts 60–90 daysWays we can help
Ways we can help
After-hours answering, review replies, follow-up, and getting back accounts that left.
You still make the calls. Nobody here is selling insurance. Offered from that week’s data — not another monthly briefing.
Subscribe — $199/month
One new account pays for the year. Or $1,990 paid once.